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Indian Food and Western Liking: How the West Fell in Love with Indian Flavours

Introduction

From curry takeaways in London to masala chai cafe’s in New York, Indian cuisine has conquered Western taste buds. The UK alone consumes over 3.5 million curries every week, and Indian food is now a £5 billion industry in Britain. So, what’s the magic behind its meteoric rise?

The Richness of Indian Cuisine

Diversity Beyond Curry

India has over 30 distinct regional cuisines, each influenced by geography, climate, religion and local produce. What’s biryani in Hyderabad is replaced with makki di roti and sarson da saag in Punjab. The diversity is unmatched.

A Symphony of Spices

Indian kitchens use over 40 different spices regularly. Spices like cinnamon, star anise, black cardamom and asafoetida don’t just add taste, they have centuries-old medicinal uses too. For example, turmeric, known as “Indian gold,” contains curcumin, which has powerful anti-inflammatory effects.

The Role of Ayurveda in Indian Food

The concept of Sattvic (pure), Rajasic (stimulating), and Tamasic (inert) foods comes from Ayurveda, influencing vegetarian dishes, fasting practices and how meals are combined for digestion and balance.

Historical Influence of Indian Cuisine on the West

Colonial Connections

During the British Raj, soldiers and officials developed a deep taste for Indian food. Dishes like kedgeree (a rice and lentil dish) were adapted for British breakfasts. Queen Victoria herself was fond of curry and even had Indian chefs at her court.

Migration and the Cultural Exchange

In the 1950s and ’60s, migration from the Indian subcontinent to the UK and Canada brought Indian cuisine to Western streets. By 1998, there were more Indian restaurants in London than in Delhi or Mumbai.

The Spice Trade That Shaped Palates

Indian spices were so valued in Europe that they were once used as currency. In the 15th century, Vasco da Gama’s voyage to India was largely to establish a direct route for the spice trade, changing world history forever.

The Western Palate Meets Indian Flavours

Adaptation of Dishes to Suit Western Tastes

Indian food in the West underwent adaptations reduced chilli, creamier sauces and boneless meats to appeal to Western diners. For instance, authentic Indian butter chicken (murgh makhani) was given a tomato-heavy, less spicy makeover for foreign palates.

The Birth of 'British Indian' Classics

Chicken Tikka Masala: A British Icon

A 2001 speech by then-UK Foreign Secretary Robin Cook declared Chicken Tikka Masala as “a true British national dish.” It was reportedly created when a British diner asked for gravy with his dry chicken tikka, prompting a chef to improvise with tomato soup and spices.

Balti and Curry Houses in the UK

The term “Balti” originated in Birmingham. By the 1990s, going out for a curry had become as British as heading to the pub.

Indian Cuisine in the Modern Western Food Scene

Michelin Stars and Gourmet Menus

Chefs like Vineet Bhatia, Atul Kochhar and Gaggan Anand have earned global acclaim and Michelin stars for elevating Indian cuisine. Their menus include foie gras samosas, chocolate samber and deconstructed dosas.

Indian Street Food Goes Global

Street foods like pani puri, bhel puri and kachori are now found in urban centres across Europe and the US. Indian street food festivals are now annual events in cities like Toronto, London and Sydney.

Vegan and Gluten-Free Appeal

Indian cuisine is naturally rich in plant-based and gluten-free options. Dishes like rajma chawal, baingan bharta and masoor dal attract vegetarians and flexitarians alike.

The Role of Media and Pop Culture

Indian Food in Films and Cooking Shows

The movie The Hundred-Foot Journey beautifully portrays the blending of Indian and French cuisine. Cooking shows like MasterChef Australia regularly feature Indian-inspired dishes.

Celebrity Chefs Putting Indian Food on the Map

Madhur Jaffrey’s cookbooks opened the Indian pantry to the world in the 1980s. Today, YouTube channels and food blogs by influencers like Chetna Makan and Meera Sodha are redefining home-cooked Indian food.

Indian Restaurants Around the World

Fine Dining vs. Home-Style Cooking

Luxury restaurants like Benares (London) and Indian Accent (New York) offer fine-dining Indian experiences, while humble curry houses still serve comforting daal-chawal and rotis. There’s something for every wallet and every craving.

Chains Like Dishoom, Chai Pani, and Beyond

Dishoom (UK) recreates 1940s Bombay cafés with ambiance and flavour. Chai Pani in Asheville, US, was named America’s Most Outstanding Restaurant 2022 by the James Beard Foundation.

Fusion Cuisine: A Culinary Love Affair

Indian Tacos, Curry Burgers and More

The fusion trend is sizzling. You’ll find tandoori chicken tacos, masala pasta, paneer quesadillas and even naanwiches on global menus.

East Meets West: Creative Kitchen Experiments

At high-end bistros and indie cafés, chefs are combining French sauces with Indian garam masala, or pairing pav bhaji with sourdough. It’s fusion with finesse.

Challenges Indian Cuisine Faced in the West

Stereotypes and Misunderstandings

Indian food has often been misrepresented as overly greasy or heavy. These myths are slowly being corrected through media, awareness and better representation.

Overcoming the 'Spicy' Label

Spicy ≠ hot. Indian food is about balance sweet, tangy, bitter, salty and umami. The heat level is adjustable and dishes like korma are practically sweet.

The Indian Diaspora’s Culinary Impact

Family Kitchens to Food Trucks

Today, second- and third-gen Indian entrepreneurs are taking family recipes and turning them into gourmet street food and delivery concepts.

Generational Shifts and Innovation

Chefs like Sohla El-Waylly and Nik Sharma are blending Indian roots with global inspirations, making Indian cuisine more accessible and experimental than ever.

The Role of Social Media in Popularising Indian Food

Instagram-Worthy Thalis and Masala Magic

A colourful thali with 10 small dishes is perfect for social media. Hashtags like #ButterChicken, #MasalaMonday and #ChaiTime are growing trends.ible and experimental than ever.

YouTube Tutorials and Desi Food Bloggers

YouTubers like Kabita’s Kitchen and Chef Ranveer Brar have millions of subscribers, teaching authentic Indian recipes to a global audience with simple explanations.

Health Benefits That Attract Western Consumers

Turmeric Lattes to Ghee Roasts

Turmeric is now a £40 million industry globally. Ghee is being marketed as a superfat perfect for keto and paleo diets.

Holistic and Healing Ingredients

Cumin aids digestion, cardamom freshens breath and ginger fights nausea, these ancient remedies are now part of modern wellness trends.

What’s Next for Indian Cuisine in the West?

From Trend to Staple

Indian food is no longer niche. It’s included in meal kits like HelloFresh and Blue Apron and supermarkets now stock paneer, naan and biryani sauces in their global aisles.

New-Age Indian Cuisine

We’ll see more sustainable sourcing, indigenous grains like millets, plant-based twists and a reimagining of forgotten recipes.

Conclusion

Indian cuisine’s rise in the West is more than a trend, it’s a cultural bridge, a flavour revolution, and a health-conscious shift. With its deep history, healing ingredients, and irresistible aromas, it’s no surprise the West has fallen for it, hard. And with chefs, foodies and the global diaspora continuing to innovate, the journey of Indian food is just getting spicier.

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